Spring-clean your business: the refresh you know you need.
Spring isn’t just for decluttering your closet—it’s the perfect time to do a deep clean of your business, too. If you’re feeling overwhelmed, uninspired, or stuck in old routines that don’t serve you, a seasonal refresh can work wonders. Let’s walk through six key areas of your business to audit, refine, and optimize so you can step into Q2 feeling lighter and more aligned.
1. Your offer suite & pricing: are you charging what you're worth?
If your pricing hasn’t changed in over a year or your service list feels bloated, it’s time for a reset. Your business evolves, and so should your offers. Ask yourself:
Are there services you secretly hate doing? Cut them or reposition them.
Does your pricing reflect your current expertise? If you’ve improved your skills or demand has increased, your rates should, too.
Are you offering too many things? Simplify to avoid decision fatigue for potential clients.
Is it crystal clear how to work with you? If potential clients have to ask, your offer descriptions might need refining.
2. Your brand & content strategy: is it still aligned with your goals?
Your brand should grow with you, not hold you back. If you’ve been posting just to post or your visuals feel outdated, this is your sign to refresh.
Look at your last 10 posts—do they clearly communicate what you do and who you help?
Does your Instagram bio & pinned posts reflect your niche? Simplify and clarify.
Are you still active on platforms that don’t serve you? It might be time to drop what isn’t working.
Are you including strong calls-to-action (CTAs)? Make sure your audience knows exactly how to take the next step with you.
If you’re tired of your branding, your audience probably is too. A small refresh can breathe new life into your business.
3. Your website & portfolio: would YOU hire you based on your website?
Your website is your digital storefront, and if it’s collecting dust, it could be costing you opportunities.
Are your best projects front and center? Time to archive that first client’s project from 2018?
Can potential clients understand what you do in five seconds? If not, streamline your messaging.
Do all your links work? Check your link-in-bio and ensure everything is directing properly.
Have you added fresh testimonials or case studies? If not, reach out to past clients for updates.
Is your About page still relevant? Make sure it reflects who you are today, not who you were two years ago.
4. Your systems & workflows: work smarter, not harder
If you’re still manually sending invoices or spending hours on admin tasks, it’s time to introduce systems that free up your time.
Are you drowning in admin work? Consider tools like Notion, Trello, or ClickUp to streamline processes.
Do you have templates for emails, proposals, or invoices? If not, create them now to save future you hours of work.
Is it time to automate anything? Scheduling, client onboarding, and content batching are great places to start.
If you have a team or VA, do they have SOPs? Standard operating procedures (SOPs) keep things running smoothly without everything depending on you.
Does your email inbox stress you out? Set a 30-minute timer and unsubscribe from unnecessary lists.
5. Your financials & business admin: get your money in order
Numbers don’t lie, and if your business isn’t as profitable as it should be, it’s time to get serious about your financial health.
Are you actually profitable or just making money? Analyze your income and expenses.
Are your invoices being sent on time? Don’t delay getting paid.
Do you have separate business & personal accounts? If not, set them up now.
Are you paying for subscriptions you don’t use? Audit your expenses and trim the fat.
Have you set aside money for taxes? Your future self will thank you.
Did you know that we have a completely FREE income calculator template that help you visualize your income, expenses and potential growth as a small business owner or freelancer? You can download it here.
6. Your community & network: nurture your relationships
Your network is one of your biggest business assets, but are you actively engaging or just lurking online?
Are you engaging with the right people, or just scrolling? Start meaningful conversations.
Is there someone you admire but never talk to? DM them today.
When’s the last time you updated your LinkedIn? Keep it fresh.
Are you in the right online communities for your niche? If not, seek out spaces that align with your business. For example..uhm.. you could follow The Social Glaze 👀
Could you attend or even host an in-person meetup this season? Networking IRL can open unexpected doors. Check out our list of 2025 events for creatives and entrepreneurs in Europe.
Time to take action
Spring cleaning your business isn’t about overhauling everything at once—it’s about making small, intentional changes that set you up for success. Pick a few areas that resonate most with you and start tackling them one step at a time. By the time summer rolls around, you’ll feel lighter, more aligned, and ready for the next level of growth.
